One thing we know about books on building a consulting business is that there are many resources out there that you can choose from. However, there are only very few that you would consider must-reads or books that actually make a difference in your business. In this article, we are going to give you a quick list of reference material that you can read to, hopefully, take your consulting business from good to great.
A consulting business is just like any other business. It thrives on relationships that you build. So the first book we recommend for you to read is the classic How To Win Friends And Influence People. There’s a reason why this book is a top-sell in the self-help section – the ideas you will find in it work. Unless if you are a retired CEO who is easing into consulting, you will struggle in finding clients unless if you know how to deal with people on a personal basis.
The next book we recommend you read is Case Interview Secrets written by Victor Cheng. It is written specifically for consultants who want to ace case interviews and land multiple consulting jobs. This book is not theoretical textbook material – it is a resource that is based on the experiences of the author – who has won multiple case interviews and worked as a case interview himself – as well as his protégées who have also landed multiple consulting jobs at the different top firms.
The McKinsey Edge is another must-read book. Authored by Shua Hatori, the book outlines the success behind the most powerful management consultant firm, McKinsey, which services over 80% of the world’s largest companies.
The three books we mentioned above are by no means the only must-read books you need to read if you want to set up a business as a consultant. However, they are the essential first three that you need to get started. They are all available on Amazon in paperback and Kindle.
Consulting is a job that most people working full-time jobs want to transition to. Not only are the hours are flexible, but if you land enough jobs, you could be earning more than your last full-time job. But, and this is the big caveat, getting from Point A to Point B, or from zero to success, requires a specific set of skills that the most successful consultants already possess.
Nearly every business out there has some kind of social media presence. Unfortunately, not every business with a social media account is using that account wisely. Because of this, some businesses are looking for ways to improve their social media skills. There are a lot of companies out there that are hiring consultants that can help them to improve their social media skills. Do you believe that you would be a great consultant? If you think you have what it takes to consult businesses on their social media, here are a few things you should know:
How To Find Consulting Work
If you aren’t established as a social media consultant yet, you will have to show businesses that hiring you will be worth their time. You should put a lot of effort into your own social media presence. If you are succeeding on social media, businesses will want you to do the same thing for them. Once you have found a strong social media following, you will want to start advertising your services. Make sure that businesses are aware of who you are and what you can do. The more businesses know about you, the more business you’ll be able to draw in.
What Kind Of Services Should You Provide?
One of the key skills of a great consultant is figuring out how much advice a client wants. Some clients will want you to completely overhaul their social media strategy. Others will want you to enhance their current strategy. You should do everything you can to make your clients more successful. At the same time, you should try to make sure that you are listening to what your clients actually want. Social media can have a big impact on a company’s brand. If a company doesn’t want you to test out a particular strategy, it is probably because they are concerned about the impact that it will have on their brand. If you want to start consulting businesses on their social media, you should start working on your own social media accounts. Once your social media is in great shape, you should be able to attract a lot of business.
The importance of social media really can’t be understated, especially in this day and age. With that said, if you have the right knowledge and resources, you will be able to do a lot to help businesses.
Do you want to work as a consultant? If you want to pursue a career in this field, you will have to find a niche. Finding a niche can be a bit of a challenge. With that said, if you find the right niche, you should be able to attract a lot of clients. Ask yourself these questions if you are trying to find the right niche:
What Have You Done In The Past?
Look at the work you have done in the past. What kind of jobs have you done for your past employers? Don’t focus your attention on your job title. Instead, think about what you actually did when you were on the job. Make a list of the duties that you had at your previous jobs. You should also make a list of the skills that you had to use. For example, if you had to manage your employer’s social media accounts, you have social media skills. If you want to advertise your services as a consultant, you are going to have to show that you have some real experience behind your belt.
Which Skills Are In High Demand?
Certain skills are in more demand than other types of skills. For example, a person with social media skills may be a lot more valuable to a company than someone with direct marketing skills. Think about the skills in your industry that are in demand. If you have some of those skills, you should think about whether or not you would be able to consult in those areas.
Do You Have Strong Consulting Strategies?
Imagine yourself as a social media consultant. What kind of advice would you be giving businesses? What sort of strategies would you be coming up with? If you’re struggling to come up with strategies within a certain niche, it is likely that that niche isn’t the best fit for you. It should be easy for you to give companies suggestions. If you’re well-suited to a niche, you should be able to come up with advice and strategies on the fly. You should also be able to hone those strategies into something that can take a business to the next level. If you haven’t found your consultant niche just yet, you shouldn’t worry too much. With a little bit of luck, you should be able to find the right niche in time.